Marketing is one of the core components of an organisation that allows performing different activities and collaboration with other departments. In the hospitality business, the marketing mix allows the customer by providing needs and wants for fulfilling the business and leisure travels.

Creating customer value and engagement 

Social media integration

Customers mostly use social media such as Facebook, Instagram, YouTube, Twitter, and others. Providing posts or videos on social media regularly and staying updated with all the activities are helpful for Cliveden House Hotel to create value and engagement. Customers have many queries and reduced the travel due to covid-19 restrictions. As such, there is a need to stay connected on social media to provide the latest value and engagement with the customers. Posts, vlogs, and instant chat using social media apps are helpful to boost up the engagement process. 

Survey

Conducting surveys with the customer can be helpful to find out their opinions. As such, 100 customers with the age range of 25-60 are required to conduct a survey that can be helpful to find out various information regarding the customers. It will also help identify the lack needed to update on the post-covid-19 pandemic. 

Effective use of digital marketing 

Social Media

The use of social media as a part of digital marketing and communication channels are helpful to enhance the customer's attention. Staying updated by positing promotional activities, discounts, and news is valuable for the customers to maintain engagement in the right direction. Social media also allows advertising and building broad areas of staying connected with the customers. Promoting the luxurious design of the Cliveden House Hotel can build a better audience. 

Website Design

Updating the website by making user friendly for the customers can attract more customers. Providing mesmerising photos of the interiors, lobby, rooms, and other privileges allows the customer to book a room of Cliveden House Hotel. Moreover, chatting options for providing different queries of the hotel, changes of the price, or any promotional activities can be maintained to build a better digital marketing process. 

Email marketing

Targeting the customers and emailing them regarding new offers and benefits can be helpful to maintain the digital marketing process. Customers seeking luxuries travel and leisure activities can be done by using email marketing for Cliveden House Hotel.