Marketing seeks a way to identify and satisfy customer needs following situational analysis, objectives, strategies, implementation, and control. Marketing puts customers at the heart of the business, focusing on producing and offering the appropriate customer value and making the most effective decisions based on customer impact. Hence, internal and external activities are evaluated in the marketing process following planning to drive through organisational objectives. Moreover, marketing sets the key to fulfilling organisational goals that make it more effective than the competitors in creating, delivering, and communicating with the customers to establish value in the target markets. As such, marketing requires a diverse strategy implementation process per customer needs and demands to determine the organisational process. The continuous strategy formulation process is also helpful in the effective and efficient operation of the competition to enhance society's well-being. Evaluating external and internal areas to develop an appropriate market strategy sets up the most effective process for the existing or new product. 


Marketing process

Marketing is the continuous process and concept that organisations use to identify and satisfy customer needs. The constant process goes through five steps; below are these: 


Situational analysis: This process evaluates the internal and external factors related to Samsung's business and market activities. Analysing strengths and challenges evaluating internal resources or external competition in the marketplace makes a clear objective view of the business. The situational analysis clearly explains the objects related to the business activities. Current and prospective customers, industry trends, and company position in the marketplace are associated with situational analysis. Strengths, weaknesses, opportunities, and threats or SWOT analysis are helpful to evaluate situational analysis. Macro environment and porters five forces model are also related to the situational analysis. 


Objectives: Setting goals creates specific results within the period with allocated resources. As such, appropriate analysis of the current resources and market situation are highly required to ensure they can give competitive advantages. Before setting up marketing activities, there requires a proper evaluation of the available resources and making the most effective decision that can increase the success rate of the process. 



Strategy: Setting up different plans related to the process help achieve something in the long term. Segmentation, targeting and positioning are part of business strategy to maintain all the processes in the right direction. The marketing mix is also part of the business strategy that evaluates all the factors in the right direction. Identifying the activities or difficulties is the part of the strategy evaluation process that increases success factors. 


Implementation: Going through the planned process and implementing the planning help maintain marketing activities in the right direction. The performance ensures all the activities are going through in the correct flow. Diverse decisions are made in the implementation stage to do the planning to effect or execute them. The implementation process ensures all the activities and decisions are made in the right ways per the resources. 


Control: Continuous controlling process is the set of practices and procedures that regularly monitor the process per the marketing strategies or objectives. Controlling ensures the chances of going through all the processes in the right direction. In addition, control increases the circumstances of the marketing process where employees perform inappropriately.